Bitvavo
Football fans 🤝 crypto traders
Different worlds. Same belief: We’re all gonna make it.
For our latest work with Bitvavo, proud partner of the KNVB since 2022, we took WAGMI , crypto culture’s ultimate rally cry, and dropped it straight into Dutch football culture.
Because if there’s one thing Dutch fans know, it’s irrational optimism with unmatched commitment.
The campaign turns WAGMI into the unofficial anthem for the Dutch national team, brought to life by Jonna Fraser and $hirak.
The idea clicked instantly: two artists shaped by the same mentality. Different roads, same conviction: Someday, we’re gonna make it. Built on Jonna’s story and powered by the energy $hirak brings so effortlessly, the track follows the Dutch team from arrivals to training grounds to the biggest stages and stadiums.
📍 June 3: first live performance at De Kuip, ahead of the national team’s farewell match.
🎬 June 4: official music video drops, directed by Camille Boumans , a cinematic love letter to Dutch football, internet culture, and the local pitches where belief starts.
⛪ June 6: the WAGMI Shrine lands at Mercatorplein, Amsterdam. A place for believers, doubters, football romantics, and eternal optimists to come together, share the WAGMI spirit, and get their hands on some very decent merch.
We’re all just getting started! WAGMI 🇳🇱
Different worlds. Same belief: We’re all gonna make it.
For our latest work with Bitvavo, proud partner of the KNVB since 2022, we took WAGMI , crypto culture’s ultimate rally cry, and dropped it straight into Dutch football culture.
Because if there’s one thing Dutch fans know, it’s irrational optimism with unmatched commitment.
The campaign turns WAGMI into the unofficial anthem for the Dutch national team, brought to life by Jonna Fraser and $hirak.
The idea clicked instantly: two artists shaped by the same mentality. Different roads, same conviction: Someday, we’re gonna make it. Built on Jonna’s story and powered by the energy $hirak brings so effortlessly, the track follows the Dutch team from arrivals to training grounds to the biggest stages and stadiums.
📍 June 3: first live performance at De Kuip, ahead of the national team’s farewell match.
🎬 June 4: official music video drops, directed by Camille Boumans , a cinematic love letter to Dutch football, internet culture, and the local pitches where belief starts.
⛪ June 6: the WAGMI Shrine lands at Mercatorplein, Amsterdam. A place for believers, doubters, football romantics, and eternal optimists to come together, share the WAGMI spirit, and get their hands on some very decent merch.
We’re all just getting started! WAGMI 🇳🇱
