The Flipper

Introducing The Flipper: An ironic (yet iconic) invention: a phone case that flips your phone face down every time someone says cheers!
The Flipper highlights the importance of social interaction, celebrating its smart integration of technology, insight, and behavioural influence. Behind this idea, as simple as it is brilliant, is Simone Giertz, an inventor and famous YouTuber who utilised AI-based voice recognition technology. The satirical invention won a Bronze Lion in Social & Creator, recognising the power of collaborations between brands and creators to drive engagement, cultural relevance, and audience impact across platforms.



Silver Drum in Engagement and two Bronze Drums for Design and Innovation